Privacy policy
What we collect when you visit or buy, why we collect it, and who else handles it. Last updated September 16, 2026.
Who we are
TruePhen USA is a trade name of TBA Creative LLC, a Wyoming limited liability company based in Houston, Texas. In this policy, "we" and "us" mean TBA Creative LLC doing business as TruePhen USA. Questions about this policy go to hello@truephenusa.com.
What we collect
When you place an order, our payment processor, Stripe, collects your name, email address, phone number, billing and shipping addresses, and card details. We receive your name, contact details, shipping address and what you ordered. We never receive or store your full card number.
When you email us, we keep your message and email address so we can reply.
When you browse the site, the companies that deliver it process basic technical information such as your IP address, browser type and the pages you request. Your cart is saved in your own browser and is not sent to us until you check out. We don't use analytics or advertising cookies.
How we use it
- To take payment for, pack, ship and support your order.
- To answer your messages, handle returns and resolve problems with an order.
- To meet tax, accounting and other legal obligations.
- To keep the site and checkout secure and prevent fraud.
We don't send marketing email unless you ask us to.
Who else handles it
We share information only with the service providers that run the store: Stripe for payments and receipts, Cloudflare for hosting and email routing, Google for email and the fonts the site loads, and the shipping carrier that delivers your order. Each uses the information to provide its service. We may also disclose information when the law requires it. We don't sell your personal information or share it for targeted advertising. Stripe's own practices are described in the Stripe privacy policy.
How long we keep it
Order records are kept as long as we need them for tax, accounting, returns and guarantee claims. Emails are kept as long as they're useful for helping you. Everything else is deleted when it's no longer needed.
Your choices
You can ask for a copy of the personal information we hold about you, or ask us to correct or delete it, by emailing hello@truephenusa.com. We respond within 45 days. We may keep records the law requires us to keep. If the law where you live gives you additional privacy rights, we'll honor them.
Security
The site is served over HTTPS, and card details are entered on Stripe's checkout, which is certified to the PCI Data Security Standard. No system is perfectly secure, but we limit who can access order information.
Children
The store is not directed to children under 13, and we don't knowingly collect their information.
Changes
If we change this policy, we'll update the date at the top of this page.